Analysis of core product structure and user flows across the platform.
Includes review of registration, onboarding, navigation, key actions, conversion points and friction areas.

Focus on how product decisions affect user movement, drop-offs, conversion and repeat usage.
Covers both user-facing flows and internal product logic that shapes growth.

Result: clear findings and a prioritised list of product changes that improve conversion, retention and overall product efficiency.

Analysis of how retention is actually built inside the product. Includes review of in-product triggers, CRM logic, bonuses, emails, push notifications and their timing.

Focus on how these elements interact with user behaviour over time:
what users see, when they see it, and how it affects deposits, activity, churn and withdrawals.

The goal is to understand which retention and monetisation mechanics work together, which conflict with each other, and where product decisions silently destroy long-term value.

Result: clear findings and concrete recommendations on what to change, remove or rebalance to improve stability and LTV.

Review of product analytics setup and how data is used in decision-making.
Includes analysis of tracked events, funnels, cohorts, retention metrics and dashboards.

Focus on identifying missing data, misleading metrics and incorrect interpretations.
Checks how product decisions are reflected (or not reflected) in numbers.

Result: a clear metric structure, reduced noise and a shared understanding of which numbers actually matter.

Design of product and retention dashboards as working decision tools.
Includes metric structure, cohort logic, segmentation and relationships between key indicators.

Focus on clarity and usability: what to look at, in what order and why.
Dashboards are built to support product decisions, not reporting routines.

Result: dashboards that explain behaviour and trends.

Focused product analysis for a single market or GEO.
Includes review of user flows, onboarding, payments, retention mechanics and monetisation in a local context.

Focus on understanding why behaviour and performance differ between markets.
Identifies product assumptions that do not translate across regions.

Result: concrete recommendations on how to adapt the product for a specific market before scaling.

Product-level audit of iGaming product.
Includes analysis of player journeys, lobby structure, game discovery, onboarding, payments and withdrawal flows.

Focus on trust points, friction, behavioural patterns and decisions that affect deposits and long-term value.
Looks at how product logic influences player behaviour, not just RTP or game mix.

Result: clear view of where money and trust are lost and what product changes have the biggest impact.

Analysis of retention cycles, CRM logic and bonus mechanics inside the product.
Includes review of bonus triggers, wagering conditions, communication timing and incentive structure.

Focus on how bonuses and CRM influence player behaviour, deposits, churn and withdrawals over time.
Identifies conflicts between incentives and long-term product economics.

Result: concrete recommendations on how to rebalance retention mechanics without destroying hold and LTV.

Ongoing external product and analytics advisory.
Includes review of product changes, feature ideas, metric movements and strategic decisions.

Focus on preventing slow product degradation and expensive mistakes.
Feedback is provided asynchronously and stays at product-decision level.

Available only after project-based work.

Product analysis of internal tools and operational systems.
Includes review of back-office interfaces, workflows and processes across support, VIP, payments, risk, CRM and operations.

Focus on how internal systems affect team efficiency, decision speed and customer-facing quality.
Identifies bottlenecks, manual work and structural issues that scale poorly.

Result: recommendations to improve internal product logic, structure and operational resilience.

SEO, content, SMM, localization and creative production delivered by trusted partners.
Includes translations, content, creative assets, banners, promo videos and animations.

All work is aligned with product goals and reviewed from a product perspective.